No doubt Samsung is an Innovative Company. They make their advertising sometimes without paying money for ads. Same thing they apply and tease the Samsung Galaxy S10 design.
When Samsung pushes the Android pie Beta update to the Users of Samsung Galaxy Note9, they give the hint of Samsung Galaxy S10 design. Reports say that this will be the Galaxy S10 without any Bezzel. Definitely, if the design is this. The S10 will be the beast.